LORI MADDEN | Sarasota Real Estate, Longboat Key Real Estate, Siesta Key Real Estate


It’s a competitive selling market and we all know how difficult it can be to entice buyers with your home.

There are a number of ways to highlight the best features of your house. From staging to great real estate photos, marketing your home is a key aspect to ensuring a sale.

However, sometimes sellers miss out on opportunities to give their home a competitive edge in the housing market.

In today’s post, we’re going to talk about some of the features in homes that are major selling points for today’s average buyer. That way, you’ll be able to update your listing and materials so that everyone who looks at your home knows exactly what it has to offer.

1. Location and convenience

Odds are you can find some major location selling points for your home if you think about it. Is your home near grocery stores, hospitals, parks, or major highways? Does it lack the rush hour traffic that other neighborhoods have?

Just because you’ve gotten used to the convenient location of your home doesn’t mean it won’t be appreciated by your potential buyers.

2. Low upkeep and utility costs

If you live in a newer home in your neighborhood, there’s a good chance it will beat out much of the local competition in energy efficiency and maintenance costs. If you’ve recently upgraded energy-related parts of your home (think windows, HVAC, insulation, etc.), you should highlight these upgrades in your listings.

This is also a good time to show off your utility savings. Many utility companies show you how much you spend compared to your neighbors. If your home is energy efficient, don’t be afraid to show off in your listing.

3. Storage space

Ever notice how self-storage facilities seem to be popping up just about everywhere? Storage space is a huge concern for homeowners and buyers alike.

Make sure your photos and listings reflect the amount of storage your home has.

4. Major upgrades

If you’ve recently replaced the septic system, roof, windows, HVAC or other major upgrade, be sure to list the date and cost of the system in your listing. They can help assure potential buyers that they won’t need to make any costly upgrades or repairs anytime soon.

5. Pet and smoke-free

If your home is free of any odors or signs of pets or cigarettes, it will likely be a plus for buyers who are only focusing on homes that are clean and move-in ready.

6. Natural lighting

If your home has a lot of windows or skylights, be sure to include them in your photo and listing. Natural lighting can dramatically improve real estate photos, and it will make your home seem more spacious and welcoming.


Florida is a popular home destination, and as such, luxury home sellers should have no trouble stirring up significant interest in their residences. However, it is important to spend some time crafting an effective Sunshine State luxury house listing before you add your residence to the local real estate market. Because if you fail to do so, you may miss out on opportunities to show off all of the advantages of your luxury house.

When it comes to crafting an effective Florida luxury home listing, it pays to be diligent. Lucky for you, we're here to help you create a Sunshine State luxury house listing that hits the mark with prospective buyers.

Now, let's take a look at three critical pieces of information to include in your Florida luxury home listing.

1. Home Age and Condition

A home's age and condition represent common starting points for homebuyers as they check out a home listing. Therefore, you'll want to make it easy for potential buyers to find this information in your luxury house listing.

If you own an older luxury house in St. Augustine, Fort Lauderdale or elsewhere in the Sunshine State, there is no need to worry. Home sellers who allocate time and resources to enhance their Florida residences now may be better equipped to dazzle buyers with a house's condition.

Furthermore, if you performed assorted luxury home upgrades, you'll want to include this information in your listing. Offer plenty of details about any home upgrades, from the installation of an outdoor swimming pool to updating your house's roof. By doing so, you can help buyers determine whether your house is the right choice.

2. Home Photographs

Photographs of your luxury house's interior and exterior may make or break your listing, and for good reason. If you use high-resolution photographs, you likely will make it simple for buyers to envision what life could be like if they purchase your Sunshine State luxury residence. Conversely, low-quality photographs are unlikely to do you any favors, particularly in a competitive Sunshine State luxury housing market.

When in doubt, it helps to hire a real estate photographer. This professional can take top-notch photographs of your residence, regardless of whether it's located in Tampa Bay, Miami or other Florida cities or towns. Then, you can use these photographs to enhance your luxury house listing.

3. Unique Home Features

If your South Beach luxury home offers stunning views of the city or your Orlando luxury house is located just minutes from Disney World, you'll want to include these distinct home features in your house listing. That way, you can differentiate your Sunshine State luxury home listing from others.

Lastly, if you need assistance as you create a Florida luxury home listing, it may be worthwhile to hire an expert real estate agent. In addition to helping you prepare a one-of-a-kind Sunshine State luxury home listing, this housing market professional will do everything possible to guarantee that you can enjoy a successful home selling experience.


If you want to sell a house in a buyer's market, it pays to allocate the necessary time and resources to differentiate your home listing from others. Because if you create an informative and engaging home listing, you should have no trouble stirring up interest in your residence, even in a buyer's market.

Now, let's take a look at three tips to help you differentiate your home listing in a buyer's market.

1. Consider the Buyer's Perspective

In a buyer's market, a homebuyer has no shortage of high-quality residences at his or her disposal. As such, you'll want to consider how a buyer may approach your residence and tailor your house listing accordingly.

Think about what led you to purchase your residence in the first place. Then, you can create a home listing that highlights your house's distinct features.

For example, if your home boasts a large, luxurious in-ground swimming pool, you may want to include details about it in your home listing. Or, if your house is located just minutes from many popular attractions, you may want to incorporate this information into your house listing.

2. Be Honest with Buyers

Your goal as a home seller is to craft a house listing that showcases your residence's features. At the same time, you'll want to be honest with buyers to help them make an informed decision about whether to pursue your home.

A detailed home listing that includes accurate information about your house is paramount. Because if your listing is misleading or inaccurate, it may cause problems down the line.

Remember, any problems with a house likely will be identified during a home inspection, a key step in the homebuying process. And if you try to hide these issues, it may slow down or stop a home sale from happening. Conversely, if you are honest with buyers from the beginning, you can make it easy for them to determine whether your residence is the right choice.

3. Consult with a Real Estate Agent

A buyer's market can be tough to navigate, regardless of where you live. Luckily, real estate agents are available to assist sellers in any buyer's market, at any time.

With a real estate agent at your side, you can craft a home listing that hits the mark with the right groups of homebuyers. In fact, a real estate agent will guide you along the home selling journey and help you identify and address any hurdles along the way.

Typically, a real estate agent will learn about your home selling goals. This housing market professional then can help you put together an in-depth home listing that highlights the key features of your house. Perhaps best of all, a real estate agent will share this home listing with dozens of buyers, thereby increasing the likelihood of a quick, profitable home sale.

Ready to list your house in a buyer's market? Use the aforementioned tips, and you can create a top-notch home listing that helps your residence stand out from the competition.




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